---
title: linkedin b2b marketing | Insights | Fahlgren Mortine
description: Read to discover how companies can connect with business customers online during the purchase process through LinkedIn B2B marketing campaigns.
image: https://insights.fahlgrenmortine.com/hubfs/FM_Blog_Post_Imagery/B2B_linkedin_sales_navigator.jpg
---

 JavaScript is required for the best experience. 

[Skip to content](https://insights.fahlgrenmortine.com/linkedin-b2b-marketing-insights-fahlgren-mortine#bodyContent)

[![Shipyard | Fahlgren Mortine](https://insights.fahlgrenmortine.com/hs-fs/hubfs/FM_Website_Branding/Logos/Shipyard_Fahlgren_Mortine_G2_Black.png?width=861&height=385&name=Shipyard_Fahlgren_Mortine_G2_Black.png "Shipyard | Fahlgren Mortine")](https://www.fahlgrenmortine.com)

[![Fahlgren Mortine](https://insights.fahlgrenmortine.com/hs-fs/hubfs/FM_Website_Branding/Logos/fm-logo@2x.png?width=464&height=84&name=fm-logo@2x.png "Fahlgren Mortine")](https://www.fahlgrenmortine.com)

B2B

# linkedin b2b marketing

## THREE UNDERUSED WAYS TO ENGAGE PROSPECTS AND CUSTOMERS

---

![](https://insights.fahlgrenmortine.com/hubfs/FM_Blog_Post_Imagery/B2B_linkedin_sales_navigator.jpg)

Canceled tradeshows. Virtual customer events. Postponed sales meetings. How can B2B companies continue to engage customers and prospects when the traditional ways of doing business are nearly impossible?

What lessons can be learned from the past few months that can help ensure a productive and profitable 2021?

If there's anything we've learned from the past year, it's how important digital tools have become. B2B companies say their digital interactions during COVID have become 2-3 times more important than traditional interactions, according to [McKinsey](https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/the-b2b-digital-inflection-point-how-sales-have-changed-during-covid-19).

One way companies can connect with business customers online during the purchase process—without a substantial investment in their own website—is through LinkedIn B2B marketing campaigns.

Discover the three often overlooked ways B2B organizations can use LinkedIn for marketing in 2021 in Fahlgren Mortine Vice President Melissa Carney’s [recent article published by MarketingProfs](https://www.marketingprofs.com/articles/2021/44287/linkedin-b2b-marketing-three-underused-ways-to-engage-prospects-and-customers).

by Fahlgren Mortine

<http://www.linkedin.com/shareArticle?mini=true&url=https://insights.fahlgrenmortine.com/linkedin-b2b-marketing-insights-fahlgren-mortine> <http://www.facebook.com/share.php?u=https://insights.fahlgrenmortine.com/linkedin-b2b-marketing-insights-fahlgren-mortine> <https://twitter.com/intent/tweet?url=https://insights.fahlgrenmortine.com/linkedin-b2b-marketing-insights-fahlgren-mortine&text=linkedin%20b2b%20marketing&via=fahlgrenmortine> [mailto:?subject=Check%20out%20https://insights.fahlgrenmortine.com/linkedin-b2b-marketing-insights-fahlgren-mortine%20&body=Check%20out%20https://insights.fahlgrenmortine.com/linkedin-b2b-marketing-insights-fahlgren-mortine](mailto:?subject=Check%20out%20https://insights.fahlgrenmortine.com/linkedin-b2b-marketing-insights-fahlgren-mortine%20&body=Check%20out%20https://insights.fahlgrenmortine.com/linkedin-b2b-marketing-insights-fahlgren-mortine)

[See All Posts](https://insights.fahlgrenmortine.com)

<http://www.linkedin.com/shareArticle?mini=true&url=https://insights.fahlgrenmortine.com/linkedin-b2b-marketing-insights-fahlgren-mortine> <http://www.facebook.com/share.php?u=https://insights.fahlgrenmortine.com/linkedin-b2b-marketing-insights-fahlgren-mortine> <https://twitter.com/intent/tweet?url=https://insights.fahlgrenmortine.com/linkedin-b2b-marketing-insights-fahlgren-mortine&text=linkedin%20b2b%20marketing&via=> [mailto:?subject=Check%20out%20https://insights.fahlgrenmortine.com/linkedin-b2b-marketing-insights-fahlgren-mortine%20&body=Check%20out%20https://insights.fahlgrenmortine.com/linkedin-b2b-marketing-insights-fahlgren-mortine](mailto:?subject=Check%20out%20https://insights.fahlgrenmortine.com/linkedin-b2b-marketing-insights-fahlgren-mortine%20&body=Check%20out%20https://insights.fahlgrenmortine.com/linkedin-b2b-marketing-insights-fahlgren-mortine)

## Our Insights. Your Inbox.

## *Gain Traction* by Getting to What Matters

[![Let's Talk](https://no-cache.hubspot.com/cta/default/3018289/78286569-eda7-4a00-bb43-85d380e13a62.png)](https://cta-redirect.hubspot.com/cta/redirect/3018289/78286569-eda7-4a00-bb43-85d380e13a62)

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Fahlgren Mortine",
    "url" : "https://insights.fahlgrenmortine.com/author/fahlgren-mortine"
  },
  "dateModified" : "2021-02-19T20:14:17.100Z",
  "datePublished" : "2021-02-19T20:14:17.000Z",
  "headline" : "linkedin b2b marketing | Insights | Fahlgren Mortine",
  "image" : [ "https://insights.fahlgrenmortine.com/hubfs/FM_Blog_Post_Imagery/B2B_linkedin_sales_navigator.jpg" ],
  "mainEntityOfPage" : {
    "@id" : "https://insights.fahlgrenmortine.com/linkedin-b2b-marketing-insights-fahlgren-mortine",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://insights.fahlgrenmortine.com/hubfs/FM_Website_Branding/Logos/Shipyard_Fahlgren_Mortine_G2_Black.png"
    },
    "name" : "The Shipyard Collective (Shipyard, Fahlgren Mortine, TURNER)"
  }
}
```